If you’re in search of an effective way to capture more leads and get more converting customers, or you simply want to get more subscribers on your WordPress website, installing one of the available WordPress popup plugins can certainly help you achieve those goals more effectively.

While website popups may be regarded as annoying from an outsider perspective, they actually do work. In fact, according to some popup statistics, the average popup conversion rate is 3.09% in 2020 for all popups, with the very best popups having a rate of whopping 9.28%. Plus, there are different strategies you can use to maximize the practicality and success of your popups and minimize their intrusiveness.

To get the best results out of your popups, you need to use a tool that will not only allow you to build beautiful, practical and user-friendly popup forms, but you also need to find a way to make your popups appear at the right place and at the right time. This includes the ability to set the behavior of your popups according to the actions of individual users, and throw in some trigger-based popups into the mix.

Luckily, if you use a plugin that comes with the right set of targeting and personalization features, implementing these strategies will be quite easy. And this time around, we will present some of the best WordPress popup plugins that will help you step up your conversion game to the max.

Check out our list:

Ninja Popups

Here’s one of the most popular plugins in this category you can find on the Envato Market. With more than 37,000 sales and a 4+ star rating, Ninja Popups easily falls in the category of best plugins to help you boost your conversion rate. It uses a professionally designed popup system to convert your visitors into customers by urging them to take the desired action – like a limited-time offer (a coupon or a discount), a newsletter subscription, etc. Using a drag & drop visual editor, you will easily create your own popup in no time. Some of the plugin’s features include page-level targeting (which means you can set different popups on different pages), A/B testing of popups, bars, and sliders, the ability to open a popup after a specified time of inactivity or after certain scrolled page percentage, and so on.

With Ninja Popups, you also get a built-in anti-blocker system (which means your popups will always be displayed), some free opt-in panels, over 70 different animation effects, and more. Last but not least, you get integration with all the necessary email marketing tools, such as MailChimp, Constant Contact, and SendPress.

The pricing for a regular license starts at $24.

WordPress Popup Plugin by Ays Pro

WordPress Popup Plugin is an efficient tool for creating engaging, responsive, and fully customizable popups. The plugin offers advanced features that will fit absolutely everyone, irrespective of the profession.

This WordPress popup plugin has 10+ advanced popup types, like Shortcode, Video, Yes or No, Subscription, Subscribe and get a file, Embed (Iframe), Contact Form, Coupon, WooCommerce Product, Countdown, Google Map, Download, etc.

Besides all these advanced and powerful popup types, the plugin offers a great variety of features, triggers, and styling options. You can choose specific pages to display popups on. Moreover, in the plugin, you will find various triggers, using which, you can show the popups based on the actions the visitors take on your website. The plugin serves as a great tool to target your website visitors and offer them relevant content.

The WordPress Popup Plugin offers a great variety of limitation options, allowing you to effectively target your desired audience when displaying popups. You can limit users by user roles, for certain OS, tablets, and browsers, by country, by view count, and many more.

The plugin has Free and Premium versions. The pricing for the Premium version of the plugin starts at $59.

Shoplentor’s Popup builder

Another interesting tool for elevating your WooCommerce website’s engagement, is the ShopLentor Popup Module. It comes with the popular ShopLentor plugin, boasting over 100,000 active installations. It offers a versatile and sophisticated solution for creating engaging popups on your website.

The module precisely controls conditions, triggers, settings, and advanced options. This enables you to place popups to strategically grab your audience’s attention.

Engage your audience with timely, relevant pop-up content triggered by actions like page load, scroll, click, or exit intent. Enhance the user experience by using popup controls to disable page scrolling and dismiss the popup using the Esc key or a mouse click. You can also set the popup to dismiss automatically after a delay.

Customizable appearance options like vertical/horizontal positioning, dimensions, z-index, margin, and padding allow users to seamlessly integrate the module with their website and achieve a uniform style.

Advanced settings for precise customization include toggling the ‘Do Not Show Again’ feature to prevent repeated popup displays for returning visitors and implementing URL-based visibility restrictions to display popups only on specific pages or under certain conditions.

The Popup Builder features ready-made templates that simplify the design process. Its intuitive drag-and-drop interface enables seamless customization, while the user-friendly dashboard makes managing popup creations a breeze.

The Pro version extends these capabilities, offering enhanced control for an optimized user experience. It allows for integrating multiple popups, each with unique settings and designs customized to meet your specific requirements.

The ShopLentor plugin has Free and Premium versions. The pricing for the Premium version of the plugin starts at $59.

Popups by Optinmonster

Easily the most popular lead generation software on the web with over 700,000 websites using its features, OptinMonster is a great popup plugin that can help you with generating leads and converting visitors into customers. Aside from helping you build beautiful and functional opt-in forms, OptinMonster also comes with smart targeting and personalization features that allow you to show the right popup message to a specific user at the right time. In other words, you can show a custom popup for a specific page or part of your website, based on users’ geolocation, when users click on a particular link, based on their previous behavior, and more.

You can also easily create various types of popups, be it a newsletter popup, fullscreen welcome mat popup, slide-in scroll popup, floating bar, or any other popup type. Moreover, you will be able to customize their appearance according to your preferences and even add some dynamic popup elements (like countdown timers, spin-a-wheel, etc.) that can be set to change according to the behavior of your users. OptinMonster also comes with an integrated exit intent popup system that allows you to convert visitors into customers just as they’re about to leave your site.

Finally, while OptinMonster is mobile-friendly by default, it also allows you to create mobile-specific popups only shown to visitors who use mobile phones and tablets.

The Basic pricing for OptinMonster starts at $9 a month (billed annually).

ConvertPlus

ConvertPlus is an easy-to-use popup plugin that allows you to generate more conversions and subscriptions with the help of various popups, header and footer bars, slide-in forms, in-line forms, and more. It comes with many conversion-ready templates that you can use just as they are, or you can customize them in any way you like. Plus, with over 80 different entry and exit animations, you can also tailor the way a module will enter and exit the screen.

Another great thing about ConvertPlus is its real-time analysis feature that gives you an overview of the number of clicks, unique views & conversions. Thanks to these insights, you can easily pinpoint what works for your business and what doesn’t, and use this information to your advantage by making data-driven decisions. There is also the Trigger feature that allows you to create well-timed, trigger-based popups that will bring you the maximum possibility of conversion. Some of the popups include those that get triggered by user inactivity, exit intent, scrolling, and more.

Of course, ConvertPlus also works with all popular marketing platforms and allows integrations with HubSpot, MailChimp, SendinBlue, Constant Contact, and others.

The regular license for ConvertPlus at CodeCanyon is $23.

Elementor Pro

As one of the most popular page builders around that is used by millions of websites, Elementor has managed to build quite the reputation in the WordPress market – and for a good reason. Not only is Elementor easy to set up by beginners and pros alike, but it also comes packed with a wide range of useful features, one of them being the Elementor popup builder. This useful feature allows you to build and design stunning WordPress popups in any way imaginable. Some of the modals include Fly-In, Full Screen, Hello Bar, Classic Slide-In, Bottom Bar, etc.

You can easily integrate these popup forms with various email marketing tools and grow your subscribers, create different announcements, and even choose to reveal premium content only to users who opted in or agreed to your terms. In addition, you can take advantage of the advanced targeting and trigger features, include promotion and sale banners inside your popups, create popups that display related WooCommerce products to grab more sales, and much more. With Elementor, you also get to pick from 100+ premade stylish popup templates that will help you easily generate beautiful popup forms, or you can create your own from scratch.

The pricing of Elementor Pro with popups for one site starts at $59 a year.

Layered Popups

If you want to do something a bit different when it comes to building popups and distinguish yourself from the rest, we suggest that you look into the plugin called Layered Popups. This plugin can help you create innovative-looking popups capable of standing out and grabbing the attention of your visitors. You can generate multi-layered animated popups, choose from a constantly-growing library of over 150 templates, and pick different displaying modes and set how and when the popups will appear (on idle, on page load, on exit intent, on scrolling, etc.). Moreover, you will be able to view any changes as you create your popups live thanks to the powerful visual popup constructor. With Layered Popups, you also get integrations with your popular marketing systems, like AWeber, GetResponse, Constant Contact, Active Campaign, and so on.

The regular license for the Layered Popups plugin is $21.

Final Thoughts

Out of many available popup plugins that can be found across the web, the five plugins we listed above are among the best of the best. By adding one of them to your WordPress site and creating and inserting carefully generated popups into your pages, you will be able to maximize your conversion rate and turn casual visitors into customers easier than ever.

That being said, we do have to note that the plugins we included in our list all come with different customization options and offer various levels of targeting practices and analytics, so we do advise you to carefully inspect their features to find the popup solution that best suits your needs.

If you own an eCommerce business, or if you’re currently planning to create an online store, chances are you’ve heard of WooCommerce – that is if you’re not using the platform already. With almost 4 million websites using its features, WooCommerce is among the most used and easily most powerful eCommerce WordPress plugins available.

While this popular and convenient eCommerce platform has a wide range of options that allow anyone to build a fully functional online store on their website, it still leaves plenty of room for extension. So, if you already have a WooCommerce-friendly online store WordPress theme installed on your website, but want to further customize your online store to fit your own needs to the fullest, you can do all this and more using one of the many available free WooCommerce plugins.

For this reason, we’ve gathered a list of the best plugins in this category that can be found on the web. Aside from being free – just like WooCommerce itself – all of these plugins can also be integrated into the WooCommerce platform with ease.

Take a look at our top picks:

QODE Wishlist for WooComerce

We’re kicking off our list with a plugin that helps users add a highly useful feature that doesn’t come out of the box with WooCommerce – the wishlist feature. QODE Wishlist for WooCommerce is an amazing plugin that lets shop admins add an “Add to Wishlist” button to their shop, so the visitors can create practical lists of desired items and, hopefully, purchase them when they get a chance. Rich customization options include layout styles for the wishlist element (icon, tooltip, text), button behavior for items in the wishlist, position of the button, its appearance, and more. Admins can also enable automatic removal of items from the wishlist after they’ve been added to cart. In short, this is an excellent tool for enablish customer wishlists and boosting engagement and conversions. The plugin is lightweight, user-friendly and well-documented. For more features, like multiple wishlists, choice of layouts, wishlist counts on products and promotional emails, check out the premium version of QODE Wishlist.

QODE Quick View for WooCommerce

One of the surest ways to boost conversions and grow sales in your online shop is to provide a seamless user experience for users visiting and browsing your catalog. Providing a quick view option so the visitors can explore a product is an excellent UX booster, and QODE Quick View for WooCommerce is just the tool for the job. It provides a simple and hassle-free way to display complete product info on a single click, so that the visitors can learn more about it without having to navigate to the product page. The quick view form is triggered with a single click on the product in the list or loop. Customization options cover button stylization, custom labels and adjustable close icons. In addition, quick view can be disabled for mobile devices, although it’s worth mentioning that the plugin is completely responsive as is.

All this comes with the free version. The premium QODE Quick View for WooCommerce plugin offers even more – it can display the form as a popup, as a drop form or sidebar, completely open-ended customization, AJAX-powered adding to cart, etc.

WooCommerce Multilingual

The main purpose of WooCommerce Multilingual is to enable multilingual support on WooCommerce-powered WordPress sites using and combining the WPML plugin with WooCommerce. Its main features include the ability to translate all WooCommerce products, the easy translation for categories, products, and attributes, running a single WooCommerce store with multiple currencies based on location or a customer’s language, and different payment gateways according to the customer’s location.

Product Slider for WooCommerce

If you want to present your products in a dynamic and user-friendly manner, Products Slider for WooCommerce is ideal for the job. This easy-to-use plugin will allow you to create beautiful and practical product sliders and display them anywhere on your store using a shortcode. You can easily customize your sliders and even add your own CSS to further style it according to your preferences. Additionally, you will be able to control the speed of your slides, choose whether you want to show or hide slider navigations and dots, set the slider to rewind and loop, and so on.

WooCommerce Customizer

While WooCommerce comes with plenty of filters that allow for customization of your eCommerce store, you do have to write PHP code in order to use them. This is where WooCommerce Customizer comes in handy. Namely, this plugin comes with a user-friendly settings page that makes it quite easy to add your customizations using WooCommerce filters without any code or modifying any of your theme templates. With these filters, you can customize your Add to Cart button text, heading text for the “Product Description” and “Additional Information” tab, checkout page coupon/login text, and more.

ShopLentor

ShopLentor WooCommerce plugin is an all-in-one solution designed to streamline your e-commerce journey by replacing the need for multiple plugins. ShopLentor empowers you to create stunning online shopfronts effortlessly without any coding knowledge.

Featuring over 105 Elementor widgets and 54 Gutenberg blocks, customization becomes a breeze, allowing you to tailor your website perfectly. To enhance your store’s functionality, access more than 24 advanced modules, including multistep checkout, backorder, pre-order functionality, email customizer, product comparison, and quick view capacity.

ShopLentor offers intuitive integration into both Elementor and Gutenberg, providing a seamless experience for users of both platforms. Explore a vast collection of pre-made page templates with user-friendly customization options to kickstart your store’s design.

Qi Addons for Elementor

We’re closing our list with something that doesn’t exactly qualify as an individual plugin or addon, but nevertheless deserves your attention. Qi Addons for Elementor is a rich collection of 100+ widgets for all sorts of purposes. Among them, you will find a range of widgets created specifically for WooCommerce, and many of them are free, too. Specifically, Product List and Product Slider widgets can help drive conversions by creating advanced product layouts and interesting, dynamic ways of presenting your goods. There’s also the Add to Cart Button widget that takes the native WooCommerce functionality to a whole new level. The collection is created with the idea of helping any user create a website or an online shop that looks and works perfectly, so in addition to these Woo-related addons you can also use a myriad of other, super-useful widgets, all in the free version (plus more in the paid one).

Qi Blocks for Gutenberg

In case you like Qi Addons for Elementor but don’t feel like switching from block editing to Elementor, don’t worry. Qi Blocks for Gutenberg bring essentially the same functionalities, except they come in the form of Gutenberg blocks. One difference is that here only the Product List comes as a free block – the others are included in the premium version. Still, considering you get other exceptional functionalities that are not eCommerce-specific (modern showcase and typography options, SEO, business blocks, etc), this plugin is definitely worth checking out.

EU VAT Compliance Assistant for WooCommerce

Here is a rather useful plugin if you’re operating your business across EU countries. As its name suggests, EU VAT Compliance Assistant for WooCommerce comes with the features that assist you and your shop with the EU VAT law compliance (VAT or Value-Added Tax is a consumption fee that applies to all products and services in the EU). The plugin features include the ability to identify your customers’ locations, to distinguish VAT from other countries, to enter and maintain each country’s VAT rates, and more.

Order Delivery Date for WooCommerce

Order Delivery Date for WooCommerce is a plugin ideal for the improvement of your customer service. It works by allowing your customers to specify the preferred delivery date on the checkout page. The selected delivery date will be displayed in your admin area, on the WooCommerce Edit Order page. If you want, you can disable the days on which you do not do product delivery, limit the number of deliveries or orders you wish to be placed per day, and so on.

Minimum Purchase for WooCommerce

With the Minimum Purchase for WooCommerce plugin, you will be able to easily set minimum purchase rules for your products. Customers should reach these purchase requirements in order to proceed to the checkout page. These requirements can apply to the minimum purchase amount or the minimum number of products. You can even add your own custom minimum purchase messages and show error messages until the customers “resolve” these errors by abiding by your minimum purchase rules.

PW WooCommerce Gift Cards

PW WooCommerce Gift Cards is a plugin that will allow you to easily create and sell gift cards in WordPress. Your customers will get to set the amount, recipient, and a custom message when purchasing their gift card. One of the best things about this plugin is the fact that gift cards are not tied to any specific account, which means your guests will be able to receive their gift cards without having to create an account.

The pro version of the plugin comes packed with some additional features, such as the ability to specify a default amount, allow customers to set custom amounts and schedule delivery dates, and so on.

WOOF – Products Filter for WooCommerce

WOOF is a product search plugin that will let your customers filter your products by categories, product tags, attributes, price, and product custom taxonomies. It can be easily added to your WooCommerce website via a widget or a shortcode. Some of the features include infinite scrolling, quick search technology, products searching by AJAX, and plenty more.

Variation Swatches for WooCommerce

As is already apparent from the plugin name, Variation Swatches for WooCommerce comes with the ability to add beautiful variation swatches to your products. You can create size, brand, image, color, and label variation swatches.

If you opt for the pro version of the plugin, you get some extra features like multi-color variation swatches, the ability to blur, hide, or show cross sign for out of stock variation swatches, etc.

Checkout Manager for WooCommerce

Checkout Manager for WooCommerce is a neat plugin built with the intention to help online store owners modify their checkout pages in an intuitive way. If you install this plugin, you will be able to fully customize the checkout process. Some of the features include an option that allows you to remove the toggle checkbox for displaying the shipping fields (this means shipping fields will always be displayed to your customers and they will be required to fill them in), the ability to add or remove the requirement for users to create an account during the purchase, and to add a custom message before or after the checkout form.

WooCommerce Currency Switcher

Here is a multi-currency switcher type of plugin that provides the ability to your visitors to switch currencies according to set currency rates in real time and even allows them to pay in their local currency, or the one they selected. You can set the currency rates to update hourly, multiple times a day, monthly, or you can simply enter a custom currency rate.

WooCommerce Currency Switcher can be added to your website both with a widget and a shortcode.

Stripe Payments for WooCommerce

With more and more people using Stripe to make their online purchases, no web shop can afford not to include it among its payment options. If you haven’t done that already, or if you want to but don’t know how, check out Stripe Payments for WooCommerce. This plugin, developed by FunnelKit, provides a free, fast and reliable way to add a Stripe gateway to your WooCommerce shop through credit and debit cards like Visa, MasterCard, Diners, AmEx, and many others. Plus, it also integrates with Google Pay and Apple Pay.

PDF Invoices & Packing Slips for WooCommerce

If you’re looking for a really simple, really user-friendly and fast way to add PDF invoices to your order emails, then PDF Invoices & Packing Slips for WooCommerce is the thing for you. It comes with a basic invoice template but there’s also the option of creating your own. You also get to download and print the invoices for your physical archive, straight from yourWooCommerce order dashboard. This popular plugin has 300k+ active installations and a five-star rating, a testimony to its reliability and good performance.

Conclusion

Each one of the free WooCommerce plugins we presented above contains rather useful and practical features that will surely help give your WooCommerce store a fresher look, a broader range of capabilities, and personalize it in a way that best suits your business. You can find all sorts of plugins in our list – from those that offer the creation of product sliders and gift cards to plugins that come with quickview and variation swatches. So, we urge you to check them all out carefully so as not to miss any opportunities to improve the functionality and efficiency of your eCommerce business in the best possible way.

Landing pages are powerful tools usually made with one goal in mind – to make a conversion. These types of pages have the purpose of getting the viewers to focus on one specific objective and encourage them to take action by offering them a concrete solution – before they have a chance to click away. The final goal is usually to make a profit by turning casual visitors into actual, paying customers or clients, or reach whatever other business bottom line. So, no matter if you offer a digital or physical product, a webinar, a free demo of any sort, or something else entirely, you should consider using a landing page to achieve your marketing-oriented goals.

Now, as in many other cases of content marketing, the basis of every converting landing page is a persuasive and well-written copy. Namely, if the copy you produce doesn’t manage to incite users to take the desired action, this can be detrimental to your conversion rate.

Of course, the design of your landing page matters a great deal, too. Using appropriate images and colors, adding your logo, emphasizing your headline and CTA – all this serves to enhance the visual identity of your brand and highlight the copy itself. The design and the page copy are inherently connected, so making sure that they work well together is vital for the success of your conversions.

This time around, however, we’ve decided to focus on the ways in which you can take care of the landing page copy in particular. So without further ado, here are some useful writing tips that will help you generate a compelling and actionable copy for your landing page and skyrocket your conversions:

Do Not Use AI

It’s a bit awkward having to stress this, but a surprising amount of copywriters and content editors rely a bit too much on AI chatbots and other tools for writing website copy. Ever since the big breakthrough of ChatGPT in 2022, starting the so-called “AI boom” we’ve been witnessing a surge in writing assistants like Jasper, Gemini, Copy.ai, Writesonic and others, most of which appear or promise to be useful in writing landing page and other web copy.

AI tools can be good for some purposes: for instance, there are several ways in which bloggers can use and benefit from AI, from research to proofreading and beyond. AI can be used for generating text to video, and they can make solid chatbot plugins for WordPress. There’s a lot you can do with AI tools but writing landing page copy is not one of them. Or, at least, it really shouldn’t be.

The landing page is an extremely important asset for conversion, brand identity, SEO and UX. It’s your crucial piece of material for reaching your target audiences and getting them to perform the desired action. It’s also vital for expanding the reach, for establishing trust and sending a clear and unique message. You definitely don’t want to entrust this sensitive and important task to a tool that starts every piece with “In today’s digital landscape…”

The main thing about using AI tools like ChatGPT successfully is to feed them the right prompts. However, even with the right prompts, they are highly likely to output extremely generic content, phrases that have been repeated so many times they are no longer perceived as messages, and unbacked claims. Since they’re pretty widely used, people are already getting a hang of what their copy sounds like, so it’s fairly easy to recognize that something has been written by AI. And if your landing page sounds and looks like it’s been AI-generated, what sort of impression is that supposed to make on the visitors? Not a very good one, for sure.

So, however tempted you get, do not use AI for your landing page copy. Just put in some effort and write your own and we promise it will be a thousand times better than anything a run-of-the-mill piece of AI could ever write.

Create an Attention-Grabbing Headline

As in many other types of online copy, headline is the key element of your landing page that can make or break your conversions. Since your headline is often the only thing the visitors will truly focus on when viewing a landing page, it can also be your only selling point. After all, the headline should represent your main message, in a way, which is all the more reason to take extra care when creating it.

While there are numerous ways in which you can generate a captivating headline (as well as many headline analyzer tools that can help you out), there are some general rules you should stick to for the best possible results. These include:

Of course, you can (and should, for that matter) also add a subheadline right underneath that will further support your headline’s main message. Here you can offer any additional info related to your offer. You can explain in more detail what the service or product does, as well list any other reason (or reasons) why they should use it in the first place.

Emphasize the Benefits in Your Copy

While it’s totally okay to mention the final “solution” your products or services may bring to users, we advise you to put extra focus on the actual benefits instead. What we mean by this is that people usually know what “solution” is. Therefore, if you ask us, you should focus on creating a landing page copy that is all about offering a strong value proposition to potential customers.

The best way to do this is to list and describe the benefits of your product or service clearly and explain exactly how they are valuable to your customers. Say that you’re offering food products meant to help people lose weight in a healthy way. The “solution” in this case would be “food products that help people lose weight”, but you can also emphasize all (or most) of the benefits of using your product. For example, you can mention that it will reduce the risk of getting certain diseases, help them get better sleep, get more energy, boost their immune system, and so on.

There are also multiple ways in which you can list the benefits of your offer. For example, you can include them by using quotes from your satisfied customers (more on that later), insert one of the most important benefits into your headline (like we mentioned in the beginning), and so on. You can even use a bulleted list if you want to be as concise as possible while providing all the important info at the same time – which brings us to our next point.

Be Concise

The truth is, people have no time to read every piece of content they find on the web in full detail – and the same applies to your landing pages. Most people want to get to the information fast, which is why many of them engage in so-called speed reading, or even scanning of the text to find its most important bits. For this reason, it’s always important to create scannable content, no matter if you’re writing for a blog post or a landing page copy.

The general rule of thumb would be to use clear, concise sentences when crafting the copy of your landing page. Try describing your product or service, as well as its benefits using fewer words that are easy to understand in general. If you want, you can also achieve this using the above-mentioned bulleted lists, for example.

Alternatively, you can mention only the most essential features of your product or service and then mention them more than once throughout your landing page (in your headline, in the CTA, etc.). By doing this, you ensure that the “scanners” don’t miss out on the important bits of your offer without throwing them off with too much info either.

Include Testimonials

When it comes to converting landing page copy, sometimes there’s no better way to present your offer than to let the customers do the talking. We suggest using customer testimonials in your landing page copy as they can help contribute to the credibility and value of your offer. This way, you have a chance to mention the most important aspects of your products and services while being genuine at the same time.

Testimonials, which are rather easy to add, especially if you use a testimonials plugin, can be presented in a form of a video or textual quote. They can come from your social media networks (like Twitter or Instagram), comments on your blog posts, and any other online interactions. You can place them as the centerpiece of your landing page (they can even be a part of your headline), below your headline and subheadline, or even at the bottom – your choices are practically limitless.

Add a Clear Call-to-Action (CTA)

A Call to Action (or CTA) is a key element of every copy that has a goal to convert. A solid CTA helps ease the customer journey and contains a clear message that indicates what step you want them to take next. In fact, we’d go as far as to say that all your copy should be made with this message in mind, as making conversions is the main reason why you created a landing page in the first place. Do you want your visitors to buy a product from you, download an e-book, use your service, or simply want them to learn more about what you have to offer? Take your ultimate goal into consideration, and then create an actionable CTA in accordance with that.

Speaking of a converting call to action, you mustn’t forget to focus on the copy of the CTA button itself either. Namely, CTA buttons are among the first things that visitors notice when glancing upon a page, so make sure they contain a verb that suggests immediate action and clearly lets visitors know what you want them to do (like buy, download, etc.). You should also try creating a sense of urgency and encourage users to really click on that button by adding a word like “now” next to your action verb. Finally, don’t forget to design your CTA button in a way that will make it instantly visible on your page, as this can largely contribute to your conversions as well.

Use the Power of Statistics to Your Advantage

When it comes to creating a convincing landing page, numbers can make all the difference. We suggest that you provide statistics related to your offer, but do so in a way that will best resonate with your audience. Say that you have an environmentally-friendly product or service, for example. Instead of offering a percentage of reduced carbon emissions that can be achieved by using it, you can be even more specific by displaying the number of trees people can save if they use your products instead. By giving a more vivid mental description and combining it with a clear number, you can make your offer more relatable and can really inspire them to make a purchase.

Write for Humans

Maybe you’d think that this goes without saying, but some marketers actually forget this simple rule – write your landing page copy for humans, and not for machines. What we mean by that is that you should try and keep the tone in your copy as natural-sounding as possible. You can achieve this by avoiding any overly complicated language and aiming to write as you speak in your everyday life. Also, try using shorter sentences and don’t hesitate to throw in casual phrasing here and there. Using a conversational tone rather than a robotic one will definitely resonate better with your visitors and thus has the real potential to raise your conversions.

Conclusion

The goal behind every successful landing page is to lead the visitors and encourage them to take action in order to boost conversions and increase sales. And to do all that, producing a captivating landing page copy is crucial. So, go ahead – make sure to generate some killer headlines, properly emphasize the benefits of your offer, be as concise as possible, and don’t forget to include a clearly noticeable and actionable CTA. If you follow these principles, you will have much greater chances of turning those visitors into customers and making profit.

Having a clear picture of how users engage with your website’s content can greatly help you in developing a better content marketing strategy for your business. This is a commonsense type of approach – the more awareness you have of what your users prefer (or don’t prefer) about your content, the more you’ll know what to improve on. In addition to using the most comprehensive solution in this area, Google Analytics, installing one of the many available heatmap tools and plugins can prove to be extremely valuable in this situation. To save you the trouble of having to dig through the many available options, we’ve gathered a list of the best heatmap tools and plugins for WordPress you can find online.

What is a Heatmap and Why Use It for Your Website?

A heatmap is a graphical depiction of data visualized by color which, when set up with the help of a plugin, visually represents areas of your website that users click and scroll through. Heatmaps allow you to pinpoint the areas that have the most activity, including visual analytics of where the users are clicking, scrolling, and how they are using your website in general. The areas with more activity will be shown as “hotter” than those with less user engagement. This can help you determine the need for improvement when it comes to your website’s usability, structure, or the type of content you post. In short, heatmap analytics show a direct and concrete picture of how users use and interact with your content.

In order to make your website more functional and user-friendly and improve your content marketing strategy as a whole, we invite you to check our selection of some of the best WordPress heatmap tools and plugins out there:

Crazy Egg

With over 300,000 active users, Crazy Egg is an excellent and immensely popular tool for tracking the visitor behavior. It allows you to use visual reports and individual session recordings to learn more about your visitors, including where they’re coming from and the way they navigate your website. The brighter the areas of your website, the more clicks (and more popularity) they have, and vice versa – the darker the areas, the less popular they are. You can adjust the brightness of the heatmap view, filter by date range, and so on.

There is also a Scroll Map that shows how far down people scroll on your page. This is particularly useful as it can indicate the exact area where users lose interest and stop scrolling. Another handy feature that comes with this plugin is the Confetti Report tool that pinpoints every click on your page and allows you to find out various information about the users by filtering the clicks by country, browser type, search engine type, day of the week, and so on.

One thing we don’t particularly like about Crazy Egg is that they’re not very transparent on pricing. You’d expect the pricing page to be located in the navigation menu, but it’s all the way down in the footer. Anyway, the plans start at $49/mo, although some solutions are available for $29/mo. Everything comes with a 30-day free trial.

Lucky Orange

Lucky Orange is an all-in-one conversion optimization suite specializing in heatmaps, session recordings, and surveys. It allows for the automatic monitoring and recording of every single visitor and lets you easily filter and segment your recordings to accurately analyze the reason why visitors aren’t converting. In addition, aside from the standard click heatmaps, there’s also the Conversion Funnels tool that provides an insight into where people abandon a process on your website (such as checking out or creating an account). Lucky Orange has been awarded a number of G2 recognitions, most notably for usability and ease of implementation. It has a free plan for up to 100 monthly sessions. Paid plans start at $32.

Mouseflow

The Mouseflow plugin works by recording the mouse movements of your visitors. These include clicks, scrolls, the areas visitors focus on the most, etc. Additionally, there’s a possibility of getting a user session recording which replays the user activity, while the Forms feature allows you to monitor how people interact with your forms. This is a great plugin that will help you change the way you manage your content (for the better) and consequently boost conversion rates. The likes of Microsoft, Philips, Samsung and Bosch use this plugin, which only further proves its quality and efficiency.

The pricing for Mouseflow starts at €31 a month for 5000 recorded sessions (a single site limitation). If you want to use the plugin for free, you can download it from the WordPress.org repository and use it for one website with a limitation of 500 recorded sessions a month.

Heatmap.com

Heatmap is a simple heatmap analytics tool that operates by using a JavaScript code that is very small and asynchronous, which means it won’t impact your website’s performance. This is primarily a revenue-tracking tool, with a revenue-based heatmap, scroll map and screen recordings. It includes a dynamic extension for Chrome, and comes with custom revenue filters and site speed reporting in the dashboard. Heatmap used to have a free plan, albeit limited to five pages and a single website, but it’s no longer available. You can, however, start a free trial, and the paid plans start at $89/mo.

Contentsquare x Clicktale

Contentsquare x Clicktale is a partnership between the digital experience analytics platform Contentsquare and the customer engagement software Clicktale, created through acquisition in 2019. Trusted by companies like Walmart, GoPro, Dell and T Mobile, the solution runs deep web and app analytics connecting metrics to actual customer behavior. Its features include journey analytics, troubleshooting and, yes, heatmapping, to offer actionable insights that drive growth. The platform uses zone-based heatmaps, among other advanced features that show how users interact with each and every element of the website or app. The live-zoning extension allows for analyses directly on site, with shortcuts to session replay and customer journey analysis. The problem with this solution is that it’s unclear how much it costs. The website doesn’t say anything about prices or plans and interested parties have to request a demo.

Inspectlet

Inspectlet is a heatmap, session recording and JavaScript A/B testing tool for customer engagement analytics. Session recording gives insights into how visitors behave, what they click on and how they scroll, and the eye-tracking heatmap feature shows what parts of a site or app users are viewing by analyzing the mouse movement, plus there are scroll and click heatmaps. Inspectlet is designed to work perfectly with single page web technologies (Ember, Angular JS, React), AJAX, HTTPS/SSL and cookies and login/authentication solutions. The free version is for one site and allows for 2,500 recorded sessions per month, 2,500 A/B test visitors and 25,000 pageviews. Paid plans start at $39/mo.

Zoho PageSense

Zoho PageSense is a powerful platform of CRO tools for maximizing website conversions featuring web analytics, goals, form analysis, funnel analysis and, of course, session recording and heatmaps. This feature-rich platform can also be used to create engaging polls, popups, push notifications, as well as for website personalization. PageSense integrates seamlessly with other useful Zoho tools, it’s lightweight and GDPR-compliant out of the box. The cheapest plan currently costs $12/month and you can use it for up to 10,000 monthly visitors and three projects. With this plan, you get six months of data retention, 20 goals and 20 custom dimensions.

Smartlook

If you’re looking for a product analytics and visual user insights tool that’s both robust and comprehensive yet easy to implement and adopt, you should check out Smartlook. It combines session recordings with event-based analytics to show how your site or app is faring against the visitors’ expectations, whether the visitors are doing what you want them to do and where and why they drop off. It features heatmaps, funnel analysis, behavior flows and crash reports, among other solutions. Smartlook has a free plan that’s good for up to 3,000 monthly sessions and one-month data retention. Paid plans start at €55/month and include more advanced product analytics, daily anomaly reporting, as well as a number of addons.

Final Thoughts

Even though these heatmap tools and plugins come with different pricing options and vary in terms of popularity and the range of features, they all offer great heatmap solutions for your website. Some tools provide an even deeper insight into the behavior of your users by offering options such as the ability to view the user’s sessions or the conversion funnels tool that lets you see where people abandon certain processes on your website. No matter which one of these tools you pick for strengthening your content strategy, we are sure you won’t make the wrong choice.

In a digital world where good search engine optimization plays a crucial role in your website’s visibility, setting up a solid permalink structure is essential. And when we say permalink structure, we mean all the permalinks that can be found on your website, such as pages, posts, and even categories and tags.

Luckily, if you’re a WordPress user, this popular CMS platform comes with different solutions right out the box that allow you to make a permalink structure that is search engine and user-friendly. And in case you want more detailed customization, there are different plugins at your disposal capable of elevating your permalink strategy to a whole new level.

Before we begin sharing our tips and exploring different ways in which you can create and set up WordPress custom permalinks, let’s take a brief look at what a permalink is and why it’s so important for your website in the first place.

What is a Permalink and Why It Is Important

Derived from the words “permanent” and “link”, permalinks represent the URLs of the content on your WordPress site, including your pages, posts, categories, tags, and so on. People copy and paste these permalinks in order to access a certain page or post on your site, while search engines use them to link to your website. As for the custom permalink, it is a URL structure used for a particular WordPress page set in a way that doesn’t affect the settings of other permalinks or your WordPress URL structure as a whole.

Permalinks are important because, in a way, they represent your content and can let people know what they can expect if they click on a certain page or post, which can encourage more people to check them out. Likewise, permalinks indicate to search engines what the page or post is going to be about, which can have a positive impact on your page ranks and, by extension, the visibility of your content. That’s why it’s highly recommended that you assign appropriate permalink names to different types of content on your WordPress website.

Additionally, setting up a solid permalink structure can also help you prevent having any duplicate permalinks on your website. For example, if you have two posts with the same title, you can easily differentiate them by adding different date and time stamps to each permalink.

Now that you have a general idea of why taking care of your permalinks is important, let’s see what WordPress has in store when it comes to customizing permalinks in a way that will be most beneficial to your website.

Apart from allowing you to set the main permalink structure, WordPress also lets you customize URLs of your individual posts, pages, categories, tags, and other types of content. There are even different plugins you can use for creating completely custom permalinks when it comes to specific website areas.

Without further ado, here’s a detailed guide on how to create custom permalinks in WordPress:

Best Practices for WordPress Permalinks

Before we dive into the practicalities of changing the permalinks and creating custom ones, let’s quickly go through some of the best practices for your permalink structure. The general advice is basically the same as for URLs in general. When it comes to SEO, which is among the most pressing concerns, there are certain rules for creating an SEO-friendly URL structure, so make sure to check them out.

Your permalinks should be:

In some cases, you will want to use URL shorteners. These have nothing to do with how you structure your permalinks since they are going to be cloaked and displayed differently. URL shorteners are ideal for affiliate links and for linking on social media. However, don’t rely on them too much for shortening your permalinks. They should be short and descriptive from the start.

Finally – and we can’t stress this strongly enough – make sure your permalinks are indeed permanent. They should be created in a way that’s sustainable in the long run. If, however, you do have to change the permalink for your page or post, do not forget to set up 301 redirects. Otherwise, you will have broken links.

How to Change the Structure of Your Permalinks

By default, WordPress uses the plain format to display your permalinks. This means that if you don’t take care of the permalink structure of your WordPress site right away, your permalinks will look something like this:

https://example.com/?p=123

That doesn’t look really informative or search-engine friendly, does it?

Fortunately, as we already mentioned, WordPress lets you set the permalink structure in a way that is more readable and SEO-friendly in general.

All you have to do is go to Settings >> Permalinks in your admin dashboard.

Once there, among the Common Settings, you can change the way your permalinks will look. As you can see, we chose the option that allows your posts to be displayed by a post name, which allows for a more detailed and descriptive structure in general:

Don’t forget to save your settings when you’re done for the changes to take effect.

If you have a new website or blog, we advise you to apply the permalink structure that includes a post name in the URL. Also, it’s best to do this sooner than later, as changing permalinks can and does affect your SEO rankings.

How to Change the Default Category and Tag URL Prefix in WordPress

The default setting used in WordPress for categories is /category/, while /tag/ is used for all the tag pages. An example would look something like this:

https://example.com/category/business
https://example.com/tag/startup

If you want, you can easily change this default setting by heading to Settings >> Permalinks. In the Optional section, you have the option to insert custom names that will override the default WordPress settings. You can use any name that you see fit. For example, you can name your category base as “topics”, or your tag base as “hashtags”:

If you choose these names, your category and tag URLs will look something like this:

https://example.com/topics/business
https://example.com/hashtags/startup

How to Change the URLs of Individual WordPress Posts or Pages

As soon as you set the general permalink structure, WordPress will use it for all the links on your website. However, you can easily override these settings on individual pages or posts, if you want. This can be done by changing the URL slug inside the URL of a page, post, or custom post type (like WooCommerce products, for example). The slug is generated automatically, according to the page or post name itself.

To do this, simply head to the page/post you wish to change and customize your URL slug within the page/post editor itself. You will find the option to change it on the right side of your editor screen, in the Permalink dropdown.

Note that this applies to editing your permalink before publishing the article. The procedure is the same for changing the URL of your already published posts and pages, but with one major caveat: if you change the URL in any way, it will result in broken links. To fix this, you will need to set up redirects for the posts and pages you changed the URL for. We’ll explain how to do this at the end of this article. The same goes for changing the permalinks for your products, categories and tags.

How to Change Individual WordPress Category or Tag URLs

Aside from customizing your default category and tag prefixes (which we showed you in one of the steps above), you can change the slug of individual categories and tags as well.

Go to Posts >> Categories, find the category you wish to change the URL name of, and hit the Edit button.

An editing screen will appear, showing you some additional category settings. You will be able to change the slug of your category here.

Similarly, you can also edit the slug of a tag. You can do this by accessing Posts >> Tags and then clicking the Edit button of the tag whose URL you wish to change.

How to Change a WordPress Author Page URL

When it comes to WordPress author pages, there’s the /author/ base prefix that is automatically added to them. Like this:

https://example.com/author/maryanne

If you want to change this base prefix or the author slug itself, you’ll need the help of a plugin called Edit Author Slug.

After you install the plugin and activate it, access the Users >> All Users page and click the Edit button located under the username whose permalink structure you wish to change.

Once the Edit User admin screen opens, scroll down until you find the Edit Author Slug section. Here, you will be able to choose from different slug combinations, or you can simply add a custom one. Just make sure to hit the Update User button for the changes to take effect.

For changing the default author permalink prefix, go to Settings >> Edit Author Slug. Once there, you will be able to see the option to change the author base at the very top. Also, you will be able to set the author base according to the author’s role.

How to Create Custom Permalinks in WordPress

If you want to override the default settings of your permalink structure and change custom permalinks for only specific areas of your site, there is a plugin that can help you out with this.

First things first, you should install and activate the plugin called Custom Permalinks. This plugin gives you complete control over your website’s permalink structure and lets you assign custom permalinks for individual posts, pages, tags, and categories.

First, you need to access the editing screen of your page or post. You will be able to see the option to create your custom permalink right below the editor.

If you want, you can create custom permalinks for your tags and categories as well.

For categories, head to the Posts >> Categories page and click the Edit button under the category whose permalink structure you wish to change. The same rules apply for setting up the permalink structure for your tags – you just need to head to Posts >> Tags instead.

Scroll down a bit once you’re in the Edit Category page, and you will notice the option called Custom Permalink. Aside from letting you change the slug, this option also allows you to leave out the category base prefix entirely when creating the URL.

Moreover, by clicking on Custom Permalinks in your admin dashboard, you get to disable all custom permalinks using bulk actions. Just hit the Apply button once you select all the custom permalinks you wish to delete, and your default permalink structure will be activated instead.

How to Set Up Permalink Redirects

Taking care of your redirects is important because it will prevent your users from running into 404 errors. When it comes to post and page URLs, WordPress applies changes and sets up your redirects automatically. But, if you want to set the redirects of your fully customized or author permalinks, you need to use the help of a plugin.

We recommend using the Redirection plugin for this task.

After you’re done with installing and activating the Redirection plugin, go to Tools >> Redirection in your WordPress dashboard.

Setting up your redirects is quite easy. All you have to do is insert the old URL in the “Source URL” box, and add the new one in the box called “Target URL”.

Finally, hit the Add redirect button to store your changes and you’re all set.

Conclusion

An easily readable permalink structure can be a great boost for your website’s SEO since it can help define the way users and search engines see the URLs of your content. As you can see from all the instructions we presented above, setting up a solid permalink structure in WordPress is quite easy. Aside from the standard permalink system that comes with WordPress by default, there are also different types of plugins you can install and use for more in-depth customization of all your permalinks. This includes permalinks for your posts, pages, categories, tags, and even user roles.

And just a final note before we go – the sooner you take care of your website’s permalink structure, the better. After all, changing your permalinks when you already have tons of posts and pages can be a bit challenging. That’s why we advise you to use one permalink structure from the very beginning and stick to it. But, in case you still end up changing your mind at some point, you have the option to set up 301 redirects in WordPress to prevent your website from losing traffic.

With a steady increase in online shopping over the past years, the competition in e-commerce has become fiercer than ever. And while every online store has a goal to outrace its competitors, it’s needless to say that this is easier said than done. Even if you do manage to drive traffic towards your e-commerce site, it still doesn’t mean your visitors will become actual buyers.

In this article, we will help you learn how to optimize your WooCommerce conversion rate and boost your sales. But first, let’s see what a conversion rate actually is and what is considered a good one when it comes to your WooCommerce site.

What Is a Conversion Rate

In e-commerce, a conversion typically occurs when a website visitor adds a product to the cart or completes a purchase. As for the conversion rate itself, it represents a percentage of the number of people who take the desired action (i.e. people who convert), divided by the total number of unique site visits. This metric helps you learn how many of your visitors ended up becoming actual customers.

What Counts as a Good Conversion Rate and How to Find Out Your Own

Now, the average e-commerce site conversion rate for 2020 was 2.63% in the US alone, while the global one stands at 4.31%. That being said, this conversion rate can differ slightly depending on the location, the device it was measured on (desktop, mobile, etc.), and even conversion type (product conversion, add to cart, etc.). Also, your conversion rate will depend on your specific industry and the niche you are selling products in.

For a complete picture, we also suggest looking into things such as cart abandonment rate, checkout abandonment rate (when a customer leaves the site at checkout, without completing the purchase), as well as bounce and exit rates (the former is when a visitor leaves after checking out just one page, while the latter is when they leave after viewing more pages on your site). All these categories can affect your overall conversion rate, and you should inspect them all to find if any one of these areas is causing trouble (is more problematic than others).

In order to check out the conversion rate of your own store and compare it to the global conversion rate, you can always use the help of Google Analytics. And, in case you’re using WooCommerce to power your online store, there’s even a WooCommerce integration called WooCommerce Google Analytics. By combining this extension with Google Analytics, you will be able to analyze your data in detail to find what sections of your store you should improve for the best possible results.

As for some of the e-commerce-related conversion metrics you should check out when using Google Analytics, we suggest that you look into Shopping Behavior Analysis (to analyze the number of sessions that were either continued and abandoned in detail), Checkout Behavior Analysis (to analyze the number of users who have completed the checkout process), and Product Performance.

Just make sure to turn on Enhanced Ecommerce to be able to view the above-mentioned reports.

How to Boost Your WooCommerce Rate – Best Tips

Aside from using Google Analytics to see what areas you can improve on, there are many different things you can do to maximize your conversion rate. Here are some of the strategies you should use to increase your WooCommerce conversions:

Take Care of Your Product Pages

Product pages are practically the most important part of your online store. After all, they serve as a sort of informational hub related to your products, and as such, they have the power to directly influence visitors to buy your products, which is why you should take extra care when optimizing them. Plus, they can significantly increase your rankings on Google, and by boosting your overall position in SERPs, you are that much closer to boosting your sales as well.

There are a few things you can do to create a well-optimized product page. One of them is writing a unique, concise, and keyword-rich product description that is also consistent with your brand and relates to your target audience.

The same rules apply when generating meta descriptions of your products as well. Meta description basically represents a brief summary of your product and is also the first thing both people and search engines will see related to your product page. Therefore, you should create a product meta description that is as concise, relevant, and informative as possible while also making sure that it contains your keyword as well.

Adding a captivating and SEO-friendly title can make your sales go a long way, too. The more precise your product titles are, the more chances you have of driving organic traffic your way. So, keep this in mind when giving a title to your product pages.

Of course, don’t forget to include other strategies that will help improve your Woocommerce SEO in general, such as adding breadcrumbs, adding product categories and tags, creating an SEO-friendly URL structure, and so on. By optimizing your product pages in this way, you simultaneously make them more user-friendly for your visitors as well, which can only improve your rankings and enhance your conversions as a whole.

Make Sure That the Quality of Your Product Images Is Top-Notch

It is no secret that people rely on visuals when deciding whether to purchase a product online. Your potential online buyers often have no other way of knowing whether the product has the quality they seek than to look at its pictures. Therefore, you should do your absolute best to ensure that the pictures of your products are nothing short of impeccable in terms of quality. So, on top of creating high-quality pictures of your products (from multiple angles, if possible), make sure to also add an image zoom-in effect to give visitors the possibility of inspecting your products in full detail. If possible, you can also try adding 360-degree images using one of the available plugins (such as SR Product 360° View, for example) as it will let you showcase your product from multiple perspectives by rotating it or changing its angle. All these can only bring you closer to improving your overall conversion rate as they can help you give off the impression of professionalism and reliability when showcasing your products.

Finally, while having high-quality images is practically a must, we suggest that you optimize your images in a way that preserves their quality while reducing their size. By doing so, you prevent your product images from impacting your page loading speed – and having a site that loads fast is always a plus for the overall customer experience.

Offer Multiple Payment Options

These days there’s an abundance of payment methods and new ones are emerging each year. Credit and debit cards remain the most popular methods, PayPal and Stripe are up there too, and there are various digital wallets, Apple Pay, Google Pay, and many more.

The logic is clear: the more payment methods you accept, the more paying customers you’ll have. Fortunately, setting up various payment methods for your WooCommerce shop is quite easy and usually done with the help of dedicated plugins. There are tons of excellent PayPal plugins, for Stripe users you can choose among several easy-to-use Stripe plugins for WooCommerce, etc. Note that payment methods are not the same as payment gateways – the latter usually include support for multiple methods. Explore various payment gateway options for WooCommerce, set up as many as you can for your shop, and watch your conversion rate grow.

Streamline the Checkout Process

Poorly designed, overly complicated checkout process is one of the major reasons for cart abandonment. Obviously, your conversion rate is going to stay low as long as you have a high cart abandonment rate, so you need to take steps to reduce it.

A lot of WooCommerce shop admins find that streamlining the checkout process significantly heps their conversions, as people move through the process faster and encounter less obstacles that make them want to quit.

One-page checkout is one of the best things you can do in this area. It means a checkout process that doesn’t require the user to navigate from one page to another and then another when completing a purchase. Instead, everything from registration, billing and shipping info, payment and purchase confirmation takes place on one dynamic page. Higher conversion rates are among the top benefits of one-page checkout, and there are one-page checkout plugins that can help you set one up easily.

You can also minimize the number of required fields, use autocomplete, allow users to complete a purchase as guests (without registering), while the registered users can have their information saved for future visits, etc.

Make Sure Your Products Are Easy to Find

Oftentimes, one of the determining factors for a successful conversion is having products that are easy to find. What we mean by that is that you should ensure that a visitor spends as little time as possible when finding a product they like. When you think about it, this is quite logical – if too much time passes between a potential customer accessing your online store and finding a product of interest, they are more likely to give up and search for a similar product elsewhere instead. On the other hand, you will only increase your chances of getting much-desired conversions if you ensure that their path to the actual product purchase is as short and smooth as possible.

One of the things you can do to make this possible is to simplify your website navigation so that all your products and product categories are never more than two clicks away. Creating a wide menu with multiple product categories is fine too, as long as it contains your most important categories and products.

And if you want to simplify the product search process even further, you can always implement a layered type of navigation using the Ajax Layered Navigation extension for WooCommerce. This extension will not only offer a better user experience to your customers but will also give them a chance of having a more interactive experience while searching for products. Namely, this type of navigation will allow them to use color swatches, size selectors, and more – which makes this extension great for stores with plenty of product variables and other attributes.

We also recommend adding a search bar to your menu or anywhere else you find to be suitable as this can only ease the process of searching for products on your e-commerce site. Finally, consider adding a filtering system that will allow users to filter your pages so they can easily find the products they are interested in based on specific product categories and tags.

Create a Sense of Urgency

It may seem like a cliché at first, but creating a sense of urgency by adding some limited-time offers can do wonders for your conversion rate. People are known to act fast when faced with demanding circumstances, so if they were struggling to decide whether to buy a product or not, creating an “urgent” type of offer can actually drive them to go for that purchase they may otherwise end up missing. You can easily create this sense of urgency by adding a limited-time offer to your site. You can even build a sense of excitement and get your customers to act fast by adding a countdown timer. Countdown timers create hype around your products, so you should definitely consider using them when presenting some of your one-time offers. You can also add limited-time free gifts, offer various discounts to a specific number of buyers that are able to make their purchase until a specified time, add time-sensitive and other types of coupons (using one of the many available coupon code plugins), and so on. Last but not least, in case your products are limited in terms of supplies, you can always let your customers know how many items are left in stock, or make a certain number of items available at a specific price.

No matter what type of urgency-based strategy you plan to make, just make sure to never deceive your customer. Building trust is of essential importance if you want to make long-lasting results, so try to be as genuine as possible. Your customers will be able to tell if you’re faking it, so keep that in mind when creating your special offers.

Leverage Social Proof

By including social proof in your website content, you’re increasing the chances of turning leads into paying customers. How? By showing them how much their peers love your products. And what does social proof mean exactly? It’s a phenomenon in which people copy the actions of others, basically. In eCommerce, it means buying from businesses that obviously have a lot of customers, a lot of reviews, good rating, and generally a lot of buzz around it.

There are several ways you can incorporate this into your WooCommerce website. The most obvious method are customer reviews. You can include fields for leaving reviews and comments, or you can incorporate Google reviews, as well as Yelp reviews, right there on your pages. You can also consider adding testimonials, as these are usually positive and can be very beneficial for your reputation.

Don’t forget social media. A lot of social proof comes from your audiences and fans on social media. If a person sees 20 of their friends and acquaintances liking your Facebook page or following your Instagram or TikTok account, their trust in your business is likely to grow, and so will your conversion rate.

Optimize for Mobile

At this point, it should go without saying, but the importance of proper mobile optimization of your WooCommerce store cannot be emphasized enough. The number of mobile e-commerce sales keeps increasing each year (in fact, there has been a whopping 39.1 percent increase from 2016 to 2021), which is all the more reason why you should ensure that your WooCommerce store is mobile-ready as well.

Some of the ways in which you can optimize your store for mobile include adding a lazy loading feature to your site (you can use a plugin such as a3 Lazy Load for this task), creating a mobile-friendly navigation (such as adding a so-called hamburger menu icon), and using accelerated mobile pages (AMP) as well. The latter represent sort of lite versions of your pages, which means they will help provide a fast browsing experience to mobile visitors.

Final Words

The goal of every store owner is to make a profit and turn as many visitors into converting customers as possible. By actively trying to improve the conversion rate of your WooCommerce store, you will be that much closer to achieving that goal. Just make sure to optimize your product pages properly, maintain the quality of your images, add some limited-time offers (but remember to be genuine and keep things realistic), and don’t forget to optimize your WooCommerce site for mobile. By applying these tactics, you will improve the overall user experience of your visitors, and eventually, you will be able to see a boost in your conversions. Finally, monitor your metrics continuously, as it’s the only way to know whether you’re on the right track.

When you work in WordPress on a regular basis, it’s always good to use different tools and shortcuts that will save you much valuable time and organize your workflow in a more efficient manner. And doing this can be useful no matter if you’re building WordPress websites from scratch or just creating and editing content. Namely, this is exactly why things like browser extensions have been invented in the first place. These types of tools are meant to provide the means to users to organize their work in a way that is more effective and productive in general while offering a whole new set of options and functionalities at once.

Thus, we will share a list of some of the best Firefox extensions you can use to improve the performance of your WordPress site and help you streamline your working process. Some of the extensions on our list will include those that will allow you to improve in multiple areas, such as website development, design, content creation, and the overall website performance, so make sure to stick around:

Web Developer

Web Developer is a great Firefox extension that adds a few useful functions to your browser. Some of them include the ability to clear session cookies, edit CSS, show element details (such as picture data dimensions), and so on. As such, it’s quite useful for developers who want to have a more advanced ability that they will be able to use in their browsers.

User-Agent Switcher and Manager

Another great extension for developers, User-Agent Switcher and Manager will allow you to switch your user-agent so that you can easily test and debug your WordPress site. This will make it appear as if you’re visiting a site from another browser or device, which is useful for seeing any website changes from multiple environments. You will be able to set different user-agent rules in advance or choose a user-agent at random.

Clear Cache

The name of this extension is pretty self-explanatory – if you use Clear Cache, you will be able to clear your WordPress cache using your browser with a single click of a button (or by pressing F9). This is quite useful for developers who need to remove cache regularly to see (and view) any website changes they’re making.

ColorZilla

ColorZilla is a great extension that comes with a color picker that you can use to identify any color and hue you find on the web and view (and copy) its Hex code. Thanks to ColorZilla, you will also be able to save the shade that you like for later use. The extension features an eyedropper tool, a color picker, a gradient generator, and others.

WordPress Theme Detection

This is a rather handy extension that will allow you to find out what theme a site you’re currently on is using. The WordPress Theme Detection extension works by connecting to the ThemeDetect.com website, letting you learn more about the site’s theme itself. This can be quite useful if you’re seeking some inspiration for building your own website and like the look a certain site has, but don’t know where to start.

Wappalyzer

To discover more about a website you’re visiting, for instance a competitor website, there’s a handy extension you can use. Wappalyzer not only lets you know what CMS the site is using (e.g. WordPress) or an eCommerce platform, but also detects web servers, JS frameworks, analytics tools, operating system and more.

Ahrefs SEO Toolbar

For those regularly using SEO tools to improve search engine optimization of a WordPress site, the Ahrefs SEO Toolbar is a must-have extension. It will generate an on-page SEO report, and it comes with a broken link checker, redirect tracer, and more. Plus, if you have access to an active Ahrefs account, you will also get to use Page, Domain, and keyword metrics.

Font Finder

Font Finder is a great extension for any designer or developer to identify a font on any particular page. It will allow you to completely analyze the info related to any font on a page (including the CSS design) and also let you copy that information. This extension is great if you stumble into a font you really like and wish to try it on your own WordPress site.

Measure-it

When designing a page or a section for your website, you need to be careful about dimensions. Just like we use a ruler when we draw a physical blueprint, we need to use measures – and very precise ones – when we design our pages. In addition, when we look for inspiration on other websites, we may want to examine details like the height and width of various parts of the page. Measure-it is a super-useful ruler extension for Firefox that lets you easily take measures of anything you want on your screen. In addition to height and width, you can also examine the alignment of elements in pixels. It’s fast and extremely simple to use, and comes with the option of adding custom shortcuts to make it even more convenient.

Html Validator

Html Validator is an extension that lets you see the HTML validation within your browser. You will get to view all the errors on your HTML page in the form of an icon (when looking at the HTML page source). This is a great extension to have when you’re need a quick glimpse into any potential errors so you can then fix them accordingly.

Grammarly for Firefox

Grammarly is one of the best tools that can help you write more quality content on your WordPress site in general. The app works by notifying you about any accidental spelling, grammar, and punctuation errors within your text along with some explanation as to why a particular word, phrase, or entire sentence may be incorrect. By adding a Grammarly for Firefox extension, you will be able to use it within any text editor in your browser, and that includes the WordPress editor as well.

Find and Replace for Text Editing

Last but not least, Find and Replace for Text Editing is an extension that adds a search & replace tool to your input fields and any text editors in your browser (including WordPress, of course). The tool will automatically highlight all found occurrences after you enter your search term. This is particularly useful for quickly finding and replacing any word, phrase, or section within your text without having to waste too much time by analyzing the entirety of your content.

Distraction Free Mode for Google Docs

Although WordPress today represents more than just a blogging platform and powers virtually all sorts of websites and businesses, blogs still make up a huge portion of all WordPress-run websites. If you’re a WordPress blogger and you’re creating your content in Google Docs, you may want to consider adding Distraction Free Mode for Google Docs. This useful little extension hides all commands, buttons and other distractions from your screen, allowing you to focus solely on your writing. It works best for those familiar with Google Docs shortcuts, since that means you basically never have to deal with the Google Docs interface, menus and buttons. Plus, the extension gives you a choice of several visual themes to pick from and enhance the mood for creating content.

Conclusion

And there you have it – a list of some of the best Firefox extensions that you can use while working in WordPress. No matter if they will help you while creating content or if they will enhance your development or web design process, all the tools on this list will be a great time-saver and improve your workflow to a great extent. Therefore, you should definitely use them if you’re regularly working in WordPress. Finally, many of these tools are available for other popular browsers as well, so you should consider checking them out even if you’re not using Firefox.

Nowadays, you don’t have to own a physical store – or even have physical products, for that matter – to make sales. Our world is getting more and more digitized by the minute, so it’s only natural that there’s a rapid emergence of all sorts of digital products to sell online.

Of course, you can use the help of various online platforms to create and promote your digital goods and make a substantial profit along the way. And the best thing about it is the fact that you won’t have to worry about having to distribute your products or any shipping costs or taxes. Your products are virtual, after all, so you really get to make the most out of your sales.

Now, while WordPress is an excellent platform for selling both virtual and physical products alike, you do have to decide on what products you want to offer to your potential customers first before you go on your way to set up a platform for the cause. Without further ado, we present you with some of the different types of digital products to sell and promote on your WordPress site. Check them out:

Online Courses

If you specialize in a specific subject or you simply wish to share some of your knowledge with the world, there is no reason not to try and make a profit out of it. And creating an online course is, without a doubt, a great way to do this. Luckily, due to the highly flexible and scalable nature of the WordPress platform, building an online course with WordPress is quite possible, if not highly recommended. Of course, your first step should be choosing your topic of choice according to the skills you already have, and then continue from there. This means deciding on your audience, planning out your content, choosing the appropriate online learning WordPress theme, and finally, making sure to market and promote your courses in a deserving way.

Finally, to learn some tips for promoting your online courses we suggest that you also check out our article on the same subject.

Subscriptions

Online subscriptions have become one of the best ways to get money online. Essentially, with subscriptions, you allow users access to a certain product or service by having them pay for a weekly or monthly subscription. These can be anything from different types of training and/or educational materials to webinars and various types of digital services. You can even use subscriptions to give access to some exclusive content (be it written, video, or audio content) to users who would be willing to pay for it.

To learn more on the subject at hand, we suggest that you read our article on how to add subscriptions to your WooCommerce shop.

E-books

Selling e-books is one of the most profitable ways to earn money on the web. Be it a health and fitness manual, a self-help guide, a cookbook, or any type of literature or fiction in a digital format, you can rest assured that e-books will help you make those much-needed online sales with ease. You can choose whether you want to put your e-book up for download on your official site, advertise it on a social platform, or have it available on another digital marketplace (like Amazon, for example). Or, you can even use all of these options to expand your online reach as much as possible.

Research and Data

In order to publish quality content and establish themselves as an authority in your field, bloggers and publishers need to always back their claims with data. But finding proper and applicable data and research is often harder than we think. Plus, if they really want to go the extra mile, they’re not gonna repost the same data that every other blog does. And they most likely can’t conduct their own research.

This is a need that can easily be filled by putting data behind a paywall, ie. selling data and research as a digital product. A lot of people will rather pay a sensible sum of money for quality data than spend hours or days looking for it in the nooks and crevices of the internet. Leverage this fact by organizing and selling information from your own industry or the results of your own studies.

NFTs

NFTs are another thing you can look into if you want to make money using digital products. An abbreviation of the phrase non-fungible token, NFTs usually stand for digital objects, or rather, assets, that are being sold online – most often using some kind of cryptocurrency. You can use these non-fungible tokens to sell anything from videos and art all the way to tickets and even in-game items (i.e. game avatars, character items, etc.).

Even though many digital items that can be bought as NFTs can often be simply downloaded for free, the real appeal behind NFTs comes from the fact that it actually provides the buyers with blockchain-certified ownership over the digital items, or the so-called “bragging rights”. What also makes NFTs so valuable is the fact that they also allow you to get royalties on future sales of the same item. So, a person who now owns an NFT (that you sold to them) can sell it to another person, but since the transactions will all be there on the NFTs blockchain, it will always be easy to verify the original seller.

To learn more about the topic of NFTs and how you can use WordPress to make money from these growingly popular virtual assets, we recommend that you check out our article that covers the subject in more detail.

Audio Content

Audio products are particularly popular as they allow people to multitask. For example, they can go for a walk or a jog while listening to their favorite podcast, or they can enjoy some tunes while performing house chores or commuting to and from work. And of course, there are many different kinds of audio products you can sell online, including anything from audiobooks and lectures all the way to music and podcasts.

Needless to say, if you decide to sell audio files online, your choices are truly limitless. Of course, depending on the type of audio product you have, you can also use different platforms to sell, market, and share your files, like different audio streaming services (Apple Music, Spotify, etc.). You can also easily add these audio files to your WordPress site and even embed a playlist if you’d like. Just make sure that these audio files are available only to those who pay for the products first to make a profit.

Swipe Files

This is a relatively uncommon digital product to sell but one that actually makes a lot of sense for many industries and creatives. Swipe files are documents or bundles that contain a set of valuable assets required for a particular task, goal or industry. For example, graphic designers can offer swipe files with icons, graphics, wallpapers, etc. These can be marketing assets, data bundles, nutrient lists, sets of readymade gym sequences, exercise sets for schools and universities and so on. This can go all the way to parenting swipe files with indoor activities, school lunch ideas, crafts and so on.

Apps and Software

If you are a developer and know how to work with code, then using these skills to make sales should be a no-brainer. Depending on the type of programs you specialize in and other specific skills and/or interests you may have, you can create all sorts of apps or software-based products, like mobile apps, web extensions, or even plugins and widgets.

For example, if you are familiar with WordPress, you can create a WordPress plugin that will contain some options that will add to the platform’s functionality or even enhance some of its existing features. Keep in mind, however, that the third-party WordPress plugin community is vast and quite competitive. So, to make your products stand out, your best bet would be to offer a so-called freemium product. This means you should upload a free version of the plugin to the platform like the official WordPress plugin repository (WordPress.org) and then also have a website where you will be able to promote the premium version of the plugin. The free plugin should have some of the essential or basic features so that your potential customers can get a glimpse of the product and see if it works for them. Then, if they like it, they can go ahead and purchase the premium version of the plugin to get access to more advanced features and functionalities.

Our own Qi Addons for Elementor plugin is a perfect example of what we’re talking about here. It’s a freemium tool with over 100 premade widgets created to help users build just about any element or section on their WordPress site. There’s the ability to download some of the widgets for free or get all 100+ widgets in a bundle (both free and premium ones) by purchasing the pro version.

You can even lure the customers in by offering some extra services (i.e. unlimited support) and make sure there are different types of pricing plans available to be able to accommodate various standards and budgets. By giving multiple options to your customers, you give off an air of professionalism and also increase the potential to stand out among your competition.

Art and Graphics

If you’re a web designer, illustrator, or similar kind of creative that is passionate about their art-making, you can easily turn your talent into profit and sell some digital art online. You will be able to sell anything from online graphics like logos, backgrounds, and icons to photos, online fonts, and different kinds of illustrations.

Regardless of the type of digital art you’d like to sell, creating an online portfolio will help you easily present your skills to the world and get you one step closer to earning income from your creativity and talent. You can use an online portfolio to provide people with a few notable examples of your work while also giving potential customers all the info they need to get in touch with you. Of course, you can also easily sell your art online using WordPress. If you’re determined to create a full-fledged eCommerce site to sell your digital products, you can also look into some of the great eCommerce site examples available on the web for some inspiration.

Aside from a digital portfolio or eCommerce site, there are also many popular digital marketplaces you can use to upload your digital art for sale, like TemplateMonster, or Etsy. Ultimately, you can even connect some of these marketplaces to your WordPress site. If you’re interested in learning how to integrate Etsy with WordPress to get the most out of both platforms, we’ve also got an article that covers this subject, so make sure to check it out.

Wrapping Things Up

From digital art and e-books to audiobooks and subscriptions, there are virtually no limits to the types of digital products you can market and sell online. You just have to choose the specific field you are interested in, and then you can use all your skills and talent to thrive in the said field and make some well-deserved profit in the process. Also, thanks to the sheer practicality and flexibility the WordPress platform possesses, you will be able to use it to start an online store in no time and showcase all the assets of your digital products in the best way possible. And if you have trouble deciding on the type of digital product you want to present on your WordPress site, then the list of products we’ve mentioned above might be a good starting point for you.

Even though English is unquestionably one of the most commonly used languages on the internet representing over 25.9% of online users worldwide, there is still a huge percentage of people that prefer to use other languages when browsing the web. With these users in mind, it may be a good idea to make your website multilingual using a suitable WordPress translation plugin. If you do this, not only will you be able to increase your chances of reaching a wider audience, but you can also boost your website’s ranking when it comes to multilingual SEO.

While WordPress does not come with the ability to translate your content to other languages out of the box, there are many translation plugins available that will allow you to create a multilingual website with complete ease. So, this time around, we’ve decided to share some of the best plugins in this category.

Before we begin, however, we should note that there are two different types of translation plugins you can use on your website – multilingual and automated translation plugins. The multilingual plugin type allows you to add content in multiple languages to your website manually, ensuring a better quality of translation, while the automated one uses online translation tools to automatically translate your content. With that said, here’s our carefully curated list that includes both of these plugin types:

Weglot

Weglot is one of the best multilingual plugins you can use to easily create a multilingual WordPress website. If you opt for this plugin, you will get to use a single dashboard to edit your translations or easily outsource to other professional translators to make sure you have high-quality translations on your website. Aside from 100+ languages at your disposal, the plugin will be compatible with most themes and plugins and is also fully SEO-optimized, with all translated pages having a clean source code. With the help of an intuitive interface, you will be able to easily choose what you want (or don’t want) to translate on your site. What makes Weglot particularly useful is its ability to automatically detect all your website content available for translation, and the fact that it even offers the first layer of automatic translation for a start.

There’s the option to use Weglot for free if you’re a small website. Otherwise, you can upgrade to one of the premium pricing plans, starting from $99 a year for the Starter plan.

WPML

This is easily one of the most popular multilingual translation plugins around, and many WordPress themes that are fully compatible with the WPML plugin are a further testament to that. The plugin contains powerful translation management that will allow you to translate pages, posts, custom post types, and taxonomies on your WordPress-powered website.

WPML is fast, secure, and great when it comes to optimizing your website’s SEO for multiple languages. The ability to take care of multilingual SEO is useful because it can help search engines understand your website’s structure and drive the right traffic to the appropriate languages.

The pricing for WPML starts at $29 (for the Multilingual Blog plan).

Polylang

Another popular multilingual plugin solution trusted by over 500,000 sites worldwide, Polylang will let you create a bilingual or multilingual WordPress site. You will be able to translate your posts, pages, categories, tags, widgets, menus, and so on. If you want, you will also be able to write different pieces of content for your website first, and then decide which ones you wish to translate. Moreover, the plugin allows you to take care of multilingual SEO, by using the Open Graph protocol and HTML hreflang tags.

The plugin can be either used for free or upgraded to Polylang Pro for additional features. Depending on the plan (starting from €99 for a single site), these include the ability to translate tags in URLs, enable or disable languages, access to premium support, WooCommerce integration, and much more.

TranslatePress

TranslatePress is an ideal solution for those who prefer to have their changes instantly visible on the frontend. It’s one of the easiest translation plugins around, with an excellent user-friendly interface and full compatibility with WooCommerce and many other widely used plugins, as well as themes. The process can be automated using Google Translate or DeepL, in which case all you need to do is check the translation and edit what you think needs editing, and that’s it.

TranslatePress features image translation, a customizable language switcher, translation blocks and support for dynamic strings (gettext).

This visual translator plugin is available in three paid plans, starting at $8.53/month for the personal plan. The business plan is $14.93/month and the developer plan costs $24.54/month.

Loco Translate

With over a million active installations on WordPress.org, Loco Translate is the most popular automatic translation plugin that can be used for translating WordPress themes and plugins from within your browser. As such, it can be quite useful to theme and plugin developers who want to expand to the international market.

Aside from providing integration with automatic translation services (such as DeepL, Google, Microsoft, and Yandex), it also allows you to translate from within your WordPress admin (if your WordPress theme is translation-ready), and create and update your language files directly in the theme or plugin itself.

Translate WordPress – Google Language Translator

Google Language Translator is another popular automatic translation plugin with over 100,000 downloads and powering over 500,000 websites worldwide. Apart from the free Google automatic machine translation and the ability to add Google Translate to your WordPress site, the plugin will allow you to translate almost every available area of your website. This includes your pages, posts, categories, tags, themes, plugins, and your WooCommerce shop. You can use the floating language selector and/or language switcher with flags in the menu, as well as the options to hide Google toolbar and branding, among others. The floating widget and/or language switcher will be shown to your users on your frontend, and they will be able to easily choose the language they wish your site to be translated into.

Some of the plugin’s paid features include search engine indexing, URL/slug, and metadata translation, Google Translate Neutral Translations (which work pretty well for some of the most popular languages), and live chat support. Of course, the range of your features depends on the plan you choose, the pricing of which starts at $7.99 a month.

Google Website Translator

Yet another plugin that uses Google Translate to automatically translate your website’s content, Google Website Translator is easy to set up and fast to load, which is great because it won’t affect your page loading speed. You will be able to translate every single piece of content on your website to more than 100 languages and add the translator to your pages either with a shortcode, a widget, or by using the PHP code. You can even specify the website areas you don’t want to be translated using jQuery. Other features include the ability to add Custom CSS, track your traffic using Google Analytics, choose your display and style mode, and hide/show flags.

The pro version of Google Website Translator (with a cost of $50) allows search engine indexing and comes with responsive language switcher settings that will help make it look impeccable on all screen sizes. You can even select the languages you wish to display depending on the specific screen size.

Ajax Translator Revolution DropDown WP Plugin

Ajax Translator Revolution DropDown WP Plugin is a tool with a rather self-explanatory (and lengthy!) name. Still, it’s a no-frill plugin that automates the translation of your pages and posts, and can get the job done in a minute or two. It features a user-friendly interface and integrates directly into the WordPress admin with tabbed panels and integrated help links. It supports a total of 103 languages, including right-to-left ones. It remembers your visitors’ preferred language, comes with the ability to exclude certain pages, posts or custom post types, and can translate entire pages, not just the content.

The plugin currently costs $25 over at CodeCanyon.

Wrapping Up

Whether you’re looking for a multilingual plugin or a tool for automated translations, you’ll find it here for sure. From the ability to set multilingual SEO to numerous automatic translation services, each one of these plugins comes with a powerful set of features in its own right that will allow you to make your website multi-language-friendly quickly and with ease. The only thing left for you to do is consider your budget and overall requirements of your business, and install the plugin that seems most suitable.

An email drip campaign is a set of automated emails you can send to your subscriber list according to their specific actions. For example, product purchases can trigger emails related to other relevant product offers, while a first-time subscription can activate an automated welcome email.

While there are many different strategies you can (and should) implement when aiming to run an effective email drip campaign on your WordPress site, using one of the many available email drip tools is practically mandatory during the process. These tools usually come with a comprehensive set of useful email marketing and automation features, allowing you to easily create specifically tailored messages to your subscribers. As a result, you will get to increase brand loyalty among your customers and boost your sales in the long run.

Without further ado, here are some of our top email drip tools you can use to get the most out of your WordPress campaigns:

Drip

Drip is an excellent tool that will help you tailor personalized campaigns to your subscribers with the utmost ease. It will help you send high-converting emails using visual builder, turn one-time shoppers into loyal customers by choosing the right timing to offer the right product, create completely customizable and captivating forms to better grow your list, and so on.

Drip works by using the JavaScript web tracking code, which lets you create a link between your WordPress site and Drip account. After you set up this code, you will be able to start triggering automations and display popups according to who visits your site as well as which pages they’re viewing.

Drip also comes with some useful platform integrations, including WooCommerce, BigCommerce, Shopify, Zapier, and more.

The pricing for this tool starts at $19 (including 1500 contacts and unlimited email sends. If you want, you can also try out a 14-day free trial first before you decide whether Drip is suitable for your needs.

Brevo

Brevo is a CRM and drip marketing software with an intuitive interface for building both basic and complex drip campaigns. You get to create your own custom workflows, or, if you prefer, you can use one of the many ready-made drip campaign templates. The templates cover a range of common cases, from abandoned carts to welcome emails, upselling messages and win-back sequences, as well as post-purchase follow-ups and anniversary emails.

Brevo features A/B testing tools, automated lead scoring and segmentation, branching logic, dynamic personalization, multichannel automation workflows (WhatsApp, SMS, push…), as well as analytics and reporting features.

Brevo has a free plan which covers up to 2,000 contacts. Paid plans start from $25/month. Large organizations and enterprises should contact Brevo for custom pricing on the BrevoPlus plan.

Klaviyo

Our readers are probably already familiar with Klaviyo, a tool we featured on our list of the best omnichannel tools for WordPress, as well as the list of the best Mailchimp alternatives.

It’s an email drip tool particularly suitable for eCommerce, as it offers predictive analytics, based on the analysis of purchase behavior and history. That way it can create reliable predictions on churn rates and CLV, among other essential metrics.

Klaviyo has rich email personalization features, built-in automations and flow branching. The tool doesn’t have much of a learning curve, which is a plus, and comes with an intuitive visual flow builder.

The free Klaviyo plan starts at 500 monthly email sends and 150 free sms credits. However, it’s a plan limited to 250 contacts max. From 250 and up, you can get an email and sms plan at $35/month, with 2,500 monthly emails and 1,250 monthly sms credits. The plans are scalable so visit the Klaviyo pricing page to find the best fit for your needs.

ActiveCampaign

ActiveCampaign is another great email automation tool you can use to send out targeted emails to your audience. You will be able to automate your email marketing, SMS marketing (to send personalized text messages), and trigger site messages at the moment your audience is engaged the most. You will also be able to target your contacts according to different criteria, such as their specific interests, date of subscription, geographic location, products purchased, and plenty more. Moreover, you get to use the Conversations feature and combine advanced automation with live chat to offer a completely customized experience to your customers.

Another great thing about ActiveCampaign is that it also comes with the ability to automate A/B testing of your emails. You will be able to test your email content, subject lines, CTAs, and more.

The pricing for ActiveCampaign starts at $7.50 a month (for a Lite plan).

AWeber

AWeber is a comprehensive email automation tool that will help you schedule and target your messages with the handy email segmentation feature. You will also be able to easily organize subscribers using tags to send emails to specific customers. Moreover, you can create custom emails with the help of the tool’s drag & drop editor. If you want, you can even automatically generate beautiful and professional email templates by simply adding your website URL. Last but not least, you can make your emails stand out even further by adding some high-quality free stock images.

What’s also great about AWeber is that it integrates with many other tools and platforms, including page builders (i.e. Elementor and Divi), CRM tools (such as SalesForce and Zendesk), eCommerce tools (like WooCommerce and Shopify), and plenty more.

You can purchase their Pro plan for $16.15 a month to have access to some other advanced features. These include email split testing, behavioral automation, and webpage tracking, among others. Alternatively, you can try out the tool for free (it comes with a limit of 500 subscribers).

ConvertKit

Here is yet another great tool that will help you grow your customer base, connect with your audience, and sell more products online all at once. ConvertKit comes with a wide array of great features that will allow you to fully manage, create, and schedule your email drip campaigns. Some of them include a practical email designer that will help you write beautiful and personalized emails, an automation tool that will let you send well-timed messages to subscribers, and the list goes on.

ConvertKit’s email marketing automation tool is quite easy to use. You just need to set up the rules and customize the path subscribers will be able to take according to their specific actions, and the tool will do the rest.

You can either use ConvertKit for free (for up to 1000 subscribers) or go for one of their pricing plans (starting at $9 a month).

SendinBlue

An all-encompassing email marketing solution, SendinBlue can help you create highly personalized messages to your targets for virtually any type of drip campaign. If you opt for using this tool, some of the features you’ll have at your disposal include the ability to automate segmentation and send email and SMS messages to a specifically targeted audience, easily turn your visitors into customers using custom forms, landing pages, and Facebook ads, and plenty more. Another awesome feature is the ability to connect with your leads and customers in real time by setting up a chatbox and personalizing it so that it matches your brand.

The pricing of SendinBlue starts at $25 a month, though you can also try using it for free. However, note that you will be limited to using 300 emails per day, but you will still have access to unlimited contacts.

Conclusion

And that completes our list of some of the best email drip tools you use to send personalized, automated messages to your customers with complete ease. If you’re looking for a free option that still comes with plenty of useful email automation features, we suggest trying out the AWeber tool. On the other hand, if you’re looking for a more comprehensive set of options that will allow you to create some advanced automation emails and even use the live chat feature, then ActiveCampaign might be your best bet. Of course, which tool you will go for depends on your specific marketing goals and overall budget, so be sure to check out the features and pricing info of each tool carefully before you make your final pick.